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The Importance of Smell and How to Apply Cologne

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If you don\'t think the way you smell is important you need to open your eyes - and your nose- to the world around you. If you plan on having any chance with a woman or even getting promoted at work for that matter the way you smell is so easily recalled by an individual, male or female, it will dictate their immediate and long term impression of you. Smelling poorly can have more negative implications then you may think, ranging from being perceived as obviously less hygienic to even having less education or being a part of a lower social class. From an evolutionary standpoint you will be perceived as a less attractive mate by women because the way you smell, and pheromone level, are direct indications of the quality of your genes and hence the quality of your offspring. Smelling poorly not only reduces your desirability to women but has the ability to immediately \"turn them off\". It will also elicits negative responses by men and women around you whether they mean to or not- it is just a natural reaction.

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If you don't think the way you smell is important you need to open your eyes - and your nose- to the world around you. If you plan on having any chance with a woman or even getting promoted at work for that matter the way you smell is so easily recalled by an individual, male or female, it will dictate their immediate and long term impression of you. Smelling poorly can have more negative implications then you may think, ranging from being perceived as obviously less hygienic to even having less education or being a part of a lower social class. From an evolutionary standpoint you will be perceived as a less attractive mate by women because the way you smell, and pheromone level, are direct indications of the quality of your genes and hence the quality of your offspring. Smelling poorly not only reduces your desirability to women but has the ability to immediately "turn them off". It will also elicits negative responses by men and women around you whether they mean to or not- it is just a natural reaction.

Solution

It goes without saying the primary solution to smelling good is to practice proper hygiene. Brush your teeth, at least 2 to 3 times a day, use mouthwash to kill bacteria and shower in the morning and at night. Make sure you use shower gel and shampoo that are designed for men to ensure you stay smelling fresh all day long. Getting rid of the body odor you produce at the gym and daily activities could be difficult if you are using a body wash that isn't designed for men.

Cologne

Now let's talk about cologne, an essential part of giving you a competitive advantage in life. Cologne does not mean body spray. It means cologne and yes it makes a huge difference. Quality cologne may cost more but it is certainly worth it for several reasons. The first being quality brands use quality ingredients. It's very easy for men and woman to distinguish the smell of a cheap body spray and the smell of quality cologne. The cologne also contains denatured alcohol, or ethanol, an odorless substance that helps to break up solid compounds in your cologne. The alcohol also evaporates and helps to disperse the scent around you.

How to Apply

My advice on cologne application is simple. Apply to your skin, not to your clothing. Apply once to your neck, and once to your wrists. The heat generated at the pulse points will allow the fragrance to emanate properly. Apply in moderation. There is nothing worse than someone who drenches themselves in cologne. It defeats the purpose and is synonymous with a lack of confidence. Cologne should be a compliment to your natural smell, not an alternative to it. You should also apply the cologne about 30-45 minutes prior to your arrival at your destination. This will ensure it will not be overly fragrant and will highlight the subtleties in both the high notes of the smell and the lower notes.

Types of Cologne

The type of cologne you choose should coincide with several factors including the time of day, the time of year, and your location (indoors or outdoors). The scent should be something you like and should not be selected on price if possible. Summer scents should be fresh and include notes of citrus, mint, cedar wood, white musk or Tonka bean. Spring and Fall should include scents of sage, amber wood, cypress or moss. And winter scents should be slightly heavier and include notes such as vanilla, cinnamon, spice, Gaiac Wood and smoky.



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