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A Chef Explains Customer Cares on the Internet

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Internet marketing skills are not difficult to acquire. But it takes focus, discipline and a professional mentor.

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internet marketing skills are not difficult to acquire. But it takes focus, discipline and a professional mentor.

I am a Chef and I love using Cooking Terms to explain internet marketing Strategies.

Read as I "slice" through the nonsense found in most Internet Marketing Strategies like a French knife. In today's article I'll be dishing up "delicious tips" that will make your mouth water.

Todays two terms are: CUSTOMER CARES and CUSTOMER RAPPORT.

"Hey! There's a Fly in My Soup"

So! If you're eating right now, I probably ruined your meal for you. Sorry! But REALLY! When I go to a Restaurant why do I find a hair in my food? Is that part of the recipe? And why do I get the evil eye from the waitress if I mention it? Shouldn't she be crying and agonizing over my demise? Perhaps that was a little too dramatic, but seriously Folks is that what "THEY" call "Customer Cares"?

I remember once when a Customer complained, rather loud, that there was a greasy fingerprint on his drinking glass. The Waitress was funny, witty and replied, "SHHHHHHHH! Not so loud! Then everybody will want one". She brought him another glass and she was rewarded rather handsomely by the patron for her comical effort.

She offered Strawberry Shortcake to another Victim and he asked, "Are the strawberries real?" and as fast as he asked she said, "No! They're plastic". Later on that night as I watched her biting on her 30 gold pieces from her nights take (LOL) I said, "Yer a real Hoot!", to which she replied, "Thank You! Thank You Very Much! I'll be here all week; the tip jar is on the piano".

So what are "Customer Cares" I ask? And why use the term "Customer Rapport" for Internet Marketing? I'll get to that in a minute. I'll tell you what "Customer Cares" are not. You are not providing good Customer Service when the waitress glares at the Customer, and it certainly doesn't help matters when she cries or agonizes over a situation gone bad. Really, "Customer Cares" is this; providing a friendly, helpful, comfortable atmosphere and understanding how YOU, personally, would want to be treated.

So what does this have to do with the Internet? Simply, on the Internet, you can establish some rapport and trust with your Customers if your business is legitimate; meaning, selling a quality product. If you know your Customer personally, then its best to resort back to Customer Cares. With every Internet lead you bring in, maintain a consistent practice of Customer Cares. We are so inpersonal with our Internet leads and forget sometimes that the Customers on the Internet are actually the same "FOLKS" that are being served in Restaurants. What are you talking about?

I'm saying that we forget that they are real people on the other end of our computer screen, they eat, they purchase items at the store and they want to be treated properly, just like you. It's almost like; because we don't see them, they just aren't there. The difference between these two terms; "CARES" and "RAPPORT" is that one is seen "FACE TO FACE" and the other; "FACE TO SPACE".

How many times have we been taking advantage of, by these internet business scams; they're vultures? Sometimes Auto Responders can be so impersonal too. Think about this! "Customer Rapport" comes from caring and so contacting your leads shows them that you care. Isn't that right?

Let them know that YOU ARE REAL AND THAT THEY ARE REAL!! If you provide them with a real smiling face,

they'll ask, "SO! WHAT'S FOR DESSERT?"

Alan has retired from cooking and loves to share Kitchen War Stories with his readers and all his cooking buddies.

Article Source: Websites Melbourne

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