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Testing and Tracking

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Testing and tracking is an essential part of turning your online hobby into an online business. So many people set up a site, blog or sales page, let traffic hit it and then never look at the results.

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Testing and tracking is an essential part of turning your online hobby into an online business. So many people set up a site, blog or sales page, let traffic hit it and then never look at the results.

That's as ridiculous as trying to go on a diet without a scale. Sure, after time you may be able to see in the mirror that you are losing weight, but having the hard numbers is so much easier to work with, and so much more helpful.

The same is true for online marketing.

You may be making a few sales here and there but if you aren't tracking your results and testing improvement, you're going to end up sitting in a holding pattern for a very long time.

Tracking the stats of your website is easy.

There are several free programs that can help you understand how people are getting to your website and what they are doing once they get there. Google Analytics is one such program, but there are many others. If you want increased functionality there are also paid programs.

It doesn't matter what kind of tracking system you are using as long as you have something in place.

Tracking programs will let you analyze a wide variety of data. You can figure out which of your articles is sending the most traffic to your website. You can analyze how long potential buyers are staying on your website. You can figure out which sections of your site are the most popular.

The possibilities are endless.

Once you identify an area you'd like to improve, it's time to start making changes and testing those changes.

It's important to make changes to your website based on the data that you've gathered, and not some arbitrary hunch. If you suddenly change the layout of your website and then your stats go down, you'll have no idea what made the difference.

It's best to focus on one aspect at a time, make that change and then track the results.

One of the most commonly tested aspects of a site is it's headline. You can install code that alternates your headline and see which performs better.

If you're analyzing your Google AdWords ads, the system has a testing and tracking functionality built right in. In your autoresponder program you can test different versions of the same e-mail message and figure out which works best for your list.

Split testing software can be used on all parts of your website to help you determine what works and what doesn't. This software will automatically display alternate versions of headlines or even designs to allow you to test the waters of your market. You can even be as minute as specific as the color of your header in your testing, as long as you use the results wisely.

Testing and tracking is what separates the hobby marketers from the full time marketers.

You won't make any significant money online until you optimize every aspect of your website so that it performs to its utmost potential. Learning to test and track is what puts you in the same league as the big dogs in internet marketing.

Article Source: Websites Melbourne

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