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The First Sale Online of My Friend Bob, And How He Blew it Again

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My friend Bob finally did it, by chance, accident or pure luck; he finally made a sale online. He was so happy that he told all of his friends (including me) that he was so good on internet marketing that he made his first sale. Bragging around to everybody he found in the street \"Hey did you know? I made a Sale online!\" he said. Someone actually bought his \"grasshoppers eye diseases\" e-book.

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My friend Bob finally did it, by chance, accident or pure luck; he finally made a sale online. He was so happy that he told all of his friends (including me) that he was so good on internet marketing that he made his first sale. Bragging around to everybody he found in the street "Hey did you know? I made a Sale online!" he said. Someone actually bought his "grasshoppers eye diseases" e-book.

But my "crazy naive" friend Bob with all his joy totally forgot to setup his thank you page on his auto responder, and with all the continuous changes he made to his website he put a broken link on the download page.

So when the unlucky fellow who tried to download the "grasshoppers" e-book only found a 404 page.

He created a mail account solely to answer the questions of the customers but he never took the time to check it, gosh... he even can't remember the password!

This is how "Gosh I can't do things right" Bob didn't delivered what he promises on his sales page and had to refund due to a dispute with PayPal. Not so good for his first sale online.

At the end my "dumb chaotic" friend Bob ended with no sale and banned from PayPal.

There are three critical things to take on account when you build your site.

Always keep track of the changes you made on your pages. Sure you want to improve them, split and test the headlines, the colors, the position of your links, but you need to remember the changes you made in case you want to undo it. So write this down, keep track of your changes all the time.

Double and triple check your links, you don't want broken links, misaddresses or 404 errors pages on your site. Also remember when you put outbound links in your page make sure they open in a new window, you don't want that people leave your site. This is only for those authority sites with content. For a sales page never put an outbound link, the only link your sales page need is to the Order Page. That is how you made sales online.

And finally the most important thing to make successful sales online: always deliver what you promise. Ok, this is so important that I have to repeat it. ALWAYS DELIVER WHAT YOU PROMISE. Even more, if you can over deliver like an unadvertised bonus, people will simply love you.

Take a good note of this three advices and your first sale online will not be as traumatic as my friend Bob.

Article Source: Websites Melbourne

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