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Critically Essential On-The-Page Search Engine Optimization Factors

Author: Guest Total views: 19 Word Count: 545

This is the stuff you have on your web page and how relevant that is to what people are searching for. We call these on-page factors. The good thing with these is that you can optimize them pretty easily.



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Although off-page factors are more important than the on-page factors in determining your rankings, on-page factors are still important. You are unlikely to get to the No.1 spot in Google simply because of your on-page factors, but they could mean the difference between being on page 5 or page 1, or being ranked 1st or 5th on page 1, so that's still pretty important.

Below are what I feel are some of the critically essential on-the-page search engine optimization factors:

No.1:

Include the keyword phrase that you are optimizing for in your tags.

<title></title> tags indicate the title of your webpage. Your title doesn't actually appear in the main part of your page, but it does show up at the top of the browser window, and the clickable text that appears at the top of your search listing in the search engines. It's really important that your tags contain the keywords that you're optimizing that particular page for. It gives the search engines a strong clue as to what your page is about.

For example:

If you have written an article about how to stop a cat from clawing furniture, then the title of the page could be: How to stop a cat from clawing furniture | Stop Cat Clawing.

Note how I used the | separator to add in some extra keywords: this is a nice, natural way of doing it.

Another example: This time for an article targeting the keywords: Online Shopping Guide. Simply make the title of the page Online Shopping Guide.

I know this sounds very obvious, but if I had a pound for every time I saw a page called "Page 1", "Untitled Document", or "New Page"...

No.2:

Include the keyword phrase that you are optimizing for in your

<h1> tags.

H1 tags are like headlines in a newspaper: The search engines read them first to find out what your page is about. If the spiders find your important keywords in your

<h1> tags, your page will be seen as more relevant for that search term.

Unfortunately many people don't use H1 tags on their sites because the default styling of an H1 tag is rather big and ugly. In reality it's very easy to style these tags with CSS so that they look good in your site AND capture the attention of the web spiders.

No.3:

Include the keyword phrase in your first 50 words (not counting header tags)

Many search engines pay more attention to the first 50 words on your page than to the rest of your content, so make sure that you've included your keywords at least once within the first 50 words (not including your headings).

If you would like to read about some other critically essential on-the-page search engine optimization factors then visit http://www.123easyauctions.co.uk/forum/showthread.php?tid=37

This article is part of the 123 Easy Auctions forum which is part of the 123 Easy Auctions website. These tips are based on the help that I have been given in improving my site since its launch at the end of December 2009. I hope they will help you too.



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