Websites Melbourne » Seo » Put Google to Work For You - Using Keywords

---

Put Google to Work For You - Using Keywords

Author: Guest Total views: 33 Word Count: 805

Do you fog over when techies start talking their jargon? You know - words like "meta tag", "keyword density", "spiders", "Google-bots." Every industry has its lingo - and the social media marketing industry is no different.

Just imagine the jargon we use in the real estate industry:

You meet a client for the first time and you begin explaining how the whole real estate process works. You say,

"Well, first you must sign a buyer's agreement. Then we should get you pre-approved for a mortgage. We'll need to pull your credit report and get your FICO score. There are lots of different types of loans available these days - fixed rate, jumbo non-conforming, FHA loans, ARM's... And once we find the right home, then we'll submit an offer, call a home inspector, check out the home warranty..."

And on it goes...

No doubt, you feel as if you've done a great job for your new client in explaining everything they need to know. But to them, you've been speaking Greek - unless they speak Greek, of course, in which case maybe you've been speaking Mandarin. And then you wonder why they're sitting there looking befuddled.

And so it is with social media for marketing.

Social media can be a terrific marketing tool for you - and it can be even more terrific if you learn some of the lingo. It will give you an insider's edge and a huge marketing advantage. Understanding these words and applying them correctly to your social media sites will give you a leg up on your competition. And, even more importantly, you will become more friendly and likable to Google.

So, in fact, these strange sounding social media words have a high degree of relevancy to your business. They are relevant to your business because they are relevant to Google. And why is that important? Because once you start talking in "Google-speak", Google will begin sending traffic to you. It becomes easier for your ideal prospect to find you.

The easiest way to start getting noticed by Google is to consistently put up new and relevant information - on your website, on your blog and on places like EzineArticles. However, if the content is not interesting to your prospect, then it will be difficult for them to find you. You will have to do all the heavy lifting of getting your business noticed instead of letting Google do the work.

So, let's take an example: let's assume you specialize in the downtown Chicago condo market. What you will want to do is begin posting articles about condos in downtown Chicago. This lets Google know that you are an authority on that subject and it will begin to send you traffic interested in that topic.

It is extremely important that you post content that relates to your keywords.

Although "keywords" may be a foreign language to you, you actually use them all the time! In fact, every time you search for something in Google, you are entering "keywords" to find what you are looking for.

One strategy you may want to use is to imagine yourself as your ideal prospect and ask, "What words would I use to search for my topic?"

But an even better strategy is to go to Google AdWords. You can access millions of dollars of research for free just by typing "AdWords" into the Google search box. Once there, Google will show you the keywords most frequently used - and even sfootwear.com">uggest alternates. And by the way, did I mention that it is FREE?

With your keywords in hand, you will want to be sure and sprinkle them liberally throughout all of your internet marketing - not only in your articles and website, but even in your various profiles. So, for instance, when Facebook asks you for your favorite movie, you say "Condos in Downtown Chicago". I know, I know, it's weird. But your friends will love you anyway. And your prospects will have a much better chance of finding you.

So, when you include your keywords, what have you actually done? You've made it easy for Google to find your information and send traffic your way. The easier you make it for your ideal prospect to find you, the more likely they will. Makes sense, no? After all, you wouldn't hold an open house and not tell anyone where it is, would you?

And the same concept applies to all these foreign words like "key phrases", "meta tags", "keyword density", "incoming links" etc...

Yes, learning "Google-speak" can be a little challenging - but it's SO worth the effort. Because once you master it, you will drive massive traffic to you - and it will be people that are specifically looking for what you have to offer!

Start out with a couple of social media sites; test them to see what works and then sit back and watch the wave of qualified prospects pour in!

Article Source: Websites Melbourne

About the Author

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

Comments No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.


Copy and Paste Article Code.

Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.

More articles in this Category

1: Myth Busting the Duplicate Content Myth
2: Writing For Online
3: A Simple Low Cost SEO Plan That is Highly Effective Too
4: 5 Steps to Impress First Time Site Visitors
5: Improve Your Online Money Making Opportunities With Organic Search Engine Optimization