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SEO Keys to Success

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SEO, Search Engine Optimization is key to your online marketing success. There are some very important points that you need to know before moving forward with SEO.

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Search Engine Optimization is one of the most important aspects of online marketing. In another post here I discuss the importance of using a blog to promote or brand yourself. The trick to that is to have traffic to your blog. Along with your blog, the use of a capture page or a website is helpful to inform them about your product or service For the same reason you need traffic to see your blog you need them to see your product website or capture page.

To get traffic to your site there are many ways, but if you are wanting to get your traffic through Google there are only two ways. One is Pay Per Click search or the paid advertising that is on the right side of the Google search page results, and the other is the organic search results which are on the left side of the page.

Search Engine Optimization can be used to dramatically increase your search results standing. Relevancy is one of the most important parts of this SEO strategy. This relevancy will put you on the first page for your key words if... the sun is shining, all of the planets are exactly aligned and you are projecting pure thoughts. On the serious side, it appears that we have very little control over it! You may even feel powerless, but you are not, you just need to learn what makes Google find you and "see" you as valuable and relevant.

So, what are the things that you can do for your site? I am going to talk to you about the key factors, but you have to know that this will only account for 25% of what Google is looking for.

This is what Google is looking at:

1. The Page Title - It should focus on your keywords

2. Your URL - It should also focus on your keywords

3. Headings - You should have several

4. Text - To look for content and how the text is formatted, such as the emphasis put on bold type words etc.

5. Description - It should be relevant to the page

The other 75% of the decision is made from the off page, or links to your website/blog. It may be a lot harder to control, however, the importance can not be over estimated. In the beginning when Google looks at your page it assigns a score as to how relevant/important your site appears to be. The score is on a 10 point scale. One thing about this scale is that it is easier to move from a 2 to a 3 than it is to move from a 4 to a 5. In other words it is more difficult as you progress. Popularity is a key to moving up the ladder. The more people that like and link to your site the more Google likes you. The more links to you site the higher you are going to rank. So, how do you get those links? You need to promote your site!

One place to start is website or blog directories. It is wise to find directories that are well maintained. You also can work with other companies that you have a relationship with to get some back links.

To have your site linked back to, it has to have good content and you have to be active. So now we are back to the basics, you want to have content on your site that is interesting and/or helpful, this will cause people to link back to your site. To show that you are active you need to write new posts, visit the web 2.0 social sites of online networking and visit forums. Another way to get people back to your sites it trough a press release.

Finally some key ideas to remember are that a keyword phrase should have it's own blog post. It is not a good idea to send all of your keyword traffic to one post. Again your post should be focused on the specific keyword It is not the length of the post that matters on your blog but the number of pages. The use of flash on your blog/website is not a bad thing. However, Google does not read flash only text so it will not improve your ranking. Lastly, where you host your site does not matter, it is all about the URL. There is a lot to learn and it is best to find a good resource and study it well, see below for a good place to start. Now get ready for all of that traffic!!!

It is my intention to help you along your way let me know if I did that or not - leave a comment.

Article Source: Websites Melbourne

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