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Search Engine Optimisation - Techniques For a Winning SEO Campaign

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Content optimisation and Keyword optimisation may be two of the most important things to be taken care of while optimising your online business portal or store but there is a lot more that goes into ensuring that your SEO campaign works successfully. In this article, we will explain some of the technical aspects of the process of search engine optimisation: URL Canonicalisation Canonicalisation is a certain problem with search engines and webmasters. The process of canonicalisation involves picking the best site out of a group of similar websites, usually home pages.

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Content optimisation and Keyword optimisation may be two of the most important things to be taken care of while optimising your online business portal or store but there is a lot more that goes into ensuring that your SEO campaign works successfully. In this article, we will explain some of the technical aspects of the process of search engine optimisation:

URL Canonicalisation

Canonicalisation is a certain problem with search engines and webmasters. The process of canonicalisation involves picking the best site out of a group of similar websites, usually home pages.

All these sites may appear to be the same but some of them may take a user to older pages. Make sure you point links to the most relevant website.

Optimising TAGS

Before we get into details, let's take look at the different number of tags that are available. These are:

1. Title Tags

2. Meta Tags

3. Header tags (H1 Tags)

4. Image Alt-Tags

5. Formatting Tags

Remember that search engines give importance to the tags containing relevant keywords. Image Alt-tags as well as formatting tags shouldn't be stuffed with irrelevant information (keyword stuffing) otherwise your efforts might be ignored or worse, you might be penalised!

Keyword Density

Content is basically made up of all targeted keywords as well as relevant text. Keyword density specifications are different for different search engines but as a general rule you should aim for nothing more than 15% to 20%. While this amount of keyword density will yield great results, you also need to know that anything less than 5% won't make any difference to your website. Density of a single keyword should not be anything more than 5%.

Header Tags

Header Tags refer to H1 and H2 tags; remember that more importance is given to the keywords that are going to appear in H1 tags, then H2, H3 and so on. Refer to SE results and other online resources for a better understanding of the subject.

Text Formatting

Well, text formatting has nothing to do with algorithms but as a general rule, it has been noticed that if you embolden the first and the last instance of your keywords, you are likely to get better results. Remember that there is no harm in text formatting. Doing it won't get you any negative results!

Relevant Text Close to the Top

This is another thing that can work wonders for the SEO rankings of your website. The closer you can get the relevant keywords to the top left corner of your home page the better. In addition to this, try and use the primary keywords in the first few sentences and in the last paragraphs.

Keyword Phrases

While making use of keyword phrases such as 'Google SEO', try not to split up the word by inserting other words or letters in between them. The effect of the phrase will be diminished if you do something like this. Make good use of all this information! We hope you have a successful SEO campaign!

Article Source: Websites Melbourne

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