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The Long Tail of Search Engine Success

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There are many reasons why a website may rank lower for a particular keyword, but it\'s important to know that your search engine positions for specific keywords are not important, as long as you have a general presence for a wide range of words and phrases. This is because you can\'t accurately guess the exact phrases people will search for.

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The most common question asked about search engine optimisation is "Why does my competitor's website rank above mine for my main keywords?"

There are many reasons why a website may rank lower for a particular keyword, but it's important to know that your search engine positions for specific keywords are not important, as long as you have a general presence for a wide range of words and phrases. This is because you can't accurately guess the exact phrases people will search for.

Take the phrase 'Web Design' as an example. If you were looking for a web design agency in Manchester, this is probably not the exact phrase you would use. You are likely to be more specific about the industry or location you want to search for, by searching for 'Web Design Manchester' or 'CSS Web Development Manchester', for example. When you consider these regional and sector variations, there are literally thousands of phrases that people might enter into Google when looking for a web design agency in Manchester.

Successful search engine optimisation campaigns are built around a theory called 'The Long Tail of Search'.

By targeting different variations of a main phrase you can attract far more visitors than the main phrase alone could provide. There are many website reports where there have been less than 1,000 visits for a main search term and over 15,000 for others. The website might not appear in the top 10 for one search phrase, but it could appear in the top 20 for thousands of others.

Eden Light is a Manchester based web design agency who work with growing businesses around the world to develop highly effective sales-driven websites, web applications and perform SEO campaigns.

Article Source: Websites Melbourne

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