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Using Google Analytics - Website Optimization For Visitors

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Google Analytics is a free service to track visitors offered by Google. It is a very detailed web analytics solution to analyze website traffic. It can be used to track where the visitors come from, which pages are most visited, what browsers are used to browse our pages, countries where the visits came from and a lot of other parameters. Each parameter can give us a lot of valuable information.

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Google Analytics is a free service to track visitors offered by Google. It is a very detailed web analytics solution to analyze website traffic. It can be used to track where the visitors come from, which pages are most visited, what browsers are used to browse our pages, countries where the visits came from and a lot of other parameters. Each parameter can give us a lot of valuable information. Google Analytics can help us to improve the performance of the website. There are many ways how to do it. Here are listed some of the most important parameters that give us a lot of information about our website.

Keywords

The keywords tell us what were the visitors searching for when they came to our website. This is maybe the most important information for web page optimization. If we know what people are searching for then we can try to provide this information, service or product.

Traffic Sources

This tells us where the visitors are coming from. We will have a mixture of organic searches, referrals and direct visits. Organic traffic is the traffic from search engines. This is the most important source of traffic. Referrals are other websites that link to our pages. Direct visits mean that visitors have directly typed our web address or selected the website from some bookmark. High number of direct visits means that either people like our website or we have a domain which is a popular keyword.

Top Content

Here you can get information about the most visited pages. This is also a valuable information. If some pages are not visited as expected then there could be many reasons for this. Maybe we have difficult navigation or menus at wrong places, bad menu text, or maybe some pages just don't rank well because of duplicate content.

Exit Pages

This is the point where we loose visitors. If we can find out the reason why visitors are leaving our pages or what they are looking for, then maybe we can do something.

Goals

Goals are specific pages that are visited after some action has been completed. This can be a "thank you" page after purchase or any other page which confirms some user action. By setting goals we can directly measure how many times some product was purchased, downloaded or just particular page visited.

Map Overlay

This map shows us where the visitors are coming from. If we get a lot of visitors from one country or region then there must be a reason for this. If we can find out that reason then we have some additional information to further optimize our website. Google Analytics is a very powerful tool to analyze website visits. Optimized websites should be the goal of every website owner. Of course, optimized for human visitors, not only for search engines.

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