10 Things Visitors Expect From Your Website
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Got a website? Want it to attract more visitors and do better in the search engines? Want more sales? Find out what your visitors will expect to find on your website.
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If you're planning and designing a new website, or you have a website already, then you'll want to make sure that it is easy to use, and serves the needs of your visitors.
Here's what you need to know.
1. Your website needs to look professional if you expect people to buy from you. With good product description and photographs, and an easy to use checkout system, you're much more likely to be able to sell your products. You'll also need to make sure that your content, style and tone is relevant for your target audience.
2. It's important that your website is logically laid out, with all relevant information together, so that your visitors can find what they are looking for quickly and easily. Using plenty of internal links, and dividing your content into sections to make it easy will definitely help visitors to explore your site.
3. If you have a search facility on your site, you'll need to make sure that it works well. What sort of search terms do you expect people to use, and how can you improve the navigation or product or page names so that people can find what they want without needing to use the search facility? If your products are known by different names, or are hard to spell, does your search reflect this?
4. An easy to navigate website is likely to be more successful. Although a cool design, or image based website might seem like a good idea, if you actually want people to find your content, or buy from you then you'll need a usable navigation.
5. If you have an ecommerce website, then it's essential that it's easy to buy from you. Make sure that your product images and descriptions are informative yet compelling, and that your checkout process is easy. You might also find it beneficial to show that you are a trusted secure site, and that your contact and delivery information is easy to find, so that your customers can trust you.
6. Don't forget that you'll need calls to action to encourage your visitors to take the action that you want them to take. If you want visitors to sign up for your newsletter or podcast, add a product to the basket, or bookmark you, then tell them that that's what you want them to do.
7. Remember that visitors like to feel that you are genuine, so have a Contact Us and About Us pages with your company address and information on and a real landline phone number. If you are an ecommerce site, don't forget to make sure that your delivery costs and details are clear and easy to find so that customers can feel confident when buying from you.
8. It's important that your website is kept up to date, and is current. Remember that if you have a news section that it is kept up to date. An out of date website will not inspire confidence in your visitors. if your latest news is from last year, or your latest event is from several months ago, it looks like your website isn't maintained often, and gives a poor impression of your company.
9. It's important that your website is updated regularly, and that you add new pages of information or products, so that there is a reason for visitors to return. Regular new content will also encourage the search engines to return and index more pages of your site and so help your SEO campaign.
10. Your website needs to be accurate, with no dead links or spelling mistakes. It looks unprofessional and will discourage people from buying from you. Make sure that your content is well written, and encourages visitors to take the action you want them to take.
Now you know more about what you need to do to have a successful online presence, is now the time to check your website?
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