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5 Features of an Effective Legal Website

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Grow your practice with an effective legal website. An effective website is one that is search engine optimized, client-centric, educative, easily updated, and has industry specific visual designs.

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1. The ABA reports that investing in a website will help you grow your practice. However, they qualify that the website must be search engine optimized for it to be a good investment. A search engine optimized website is one that is easily found on the internet by prospects. A website without SEO will go unnoticed by most web visitors, and might as well not exist. So, the first feature of an effective legal website is that it must be search engine optimized. SEO is primarily achieved by your website developer. It consists of properly adding urls, meta tags, and descriptions.

2. The second feature is that it should be client-centric. Prospects considering your services are looking for your specialty (practice areas) and client testimonials. People are inherently self-interested, so you need to immediately communicate how you can help them. If you need to communicate information about yourself, it is best to put a spin on it. The correct way to brag about yourself, for example is to say, "Are you frustrated with all the rules and regulations imposed on your small business? Following federal and state employer guidelines can be almost impossible with limited resources. Fortunately, the Smith Law firm can make compliance easier." Notice that the content was mostly about the prospect, not the lawyer.

3. An effective attorney website makes a good impression with industry-specific visual design. People have certain expectations about how lawyers should present themselves. This presentation extends to the look of your website. While websites designed with a rainbow of colors and flashy animation can be stimulating, they do not give the impression of professionalism. It is best to use graphics that do not overpower your written copy. The graphics should complement the copy, so that website visitors can easily find helpful information and phone numbers.

4. The internet has made it possible for people to educate themselves. Use this fact to your advantage. Help people satisfy their need for information by educating them through your website. You can post articles, resources, or a blog. Prospects will become accustomed to visiting your site to get information, and will begin to see you as an authority figure. Eventually they will contact you for legal help. The bottom line is that an educative site converts visitors into clients.

5. Finally, an effective legal website can be easily updated. You might need to add an 800 number, change your contact information, or post a new article on your website. These are changes that you should be able to make yourself, without going through your website developer. Updating your site on a regular basis is a good way to get a better search ranking. Google, and other search engines, look favorably upon fresh content.

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