7 Key Design Attributes to Help Your Search Engine Rankings
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Quality Website Design is vital for effective SEO. How can the search engine (SE) rank your site well if it doesn\'t know what to rank it for? Your Page Title is an important element on your page as it contains the first words that the search engines see.
Quality Website Design is vital for effective SEO. How can the search engine (SE) rank your site well if it doesn't know what to rank it for? Your Page Title is an important element on your page as it contains the first words that the search engines see. Make sure that you use the Title element to carry your main keywords.
Using alt text is important if you want to maximise your SEO attributes for the search engines. Your images are just white spaces to the SE's, so by adding alt tags you are giving valuable information that the SE's love. Maximise your SEO by adding alt text to each image on your page.
Heading Tags, H1 to H6 will help you to identify for the search engines the subject of your content. You are unlikely to have a page heading "Lawn Mowers" if your page is about "Tea Spoons", so they reinforce the strength of your page considerably. Use them wherever you can to maximise your SE results.
Each of your pages should ideally be focused on just one subject. If the SE's see that your page is all about one thing from start to finish, it will conclude that it is a better page than one that discusses lots of different subjects. As a direct consequence you will rank higher with that page.
Make sure that you include all of the keywords that you need to rank for. The SE's aren't in the business of guessing what you want to rank for, so make sure that you tell them exactly. You should avoid spamming your keywords, aiming not to repeat any more than 10 - 12 times on a page, assuming that your page does contain several hundred words of content.
Your menu needs to be readable by the search engines. If you have a wiz bang flash site then the search engines will struggle to read your content. For best search engine results, keep it simple as far as design and navigation are concerned. The key is to find a balance between attractive design that engages your readers and effective design that works in search to attract your readers in the first place. Keep your Web design Simple.
Keep everything legal and above board. If you use underhand tricks to aid your rankings online, you will eventually be penalised. The search engines have sophisticated systems to catch "Black Hat" practices. If you use such practices, then two things will happen, a/ you will get to the top for your search and be reported by your competitors and thus be kicked out, or b/ you will get to the top of your search, but won't be kicked out as the traffic volumes will be too small for the search engines to bother dedicating any manpower to policing, in which even why risk your sites reputation for no traffic gain?
In Summary, concentrating on effective design is essential for good SERPS, planning your site layout before it is build can buy you free rankings that will take a lot longer with an inefficient site design.
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