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Free Logos Vs Custom Logo Design

Author: Guest Total views: 37 Word Count: 565

Small business struggling to survive in the troubled economy, find such offers tempting and jump on the wagon. Let\'s try to find out how these websites provide free logo design to everyone and how beneficial such logo designs really are.

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Web is full of all kind of free stuff, the quality and usefulness of this free stuff is debatable. But there is no doubt that there is a huge demand of free stuff on the web. Marketing is a limitless business which uses lots of resources several businesses spends thousands of dollars to sell their products and services using all kind of communication tools. Among these companies, you must have seen web design services offering to make you a logo in a do it yourself fashion. By signing up on their website and creating a logo design all by yourself for a minimal cost or even free.

Small business struggling to survive in the troubled economy, find such offers tempting and jump on the wagon. Let's try to find out how these websites provide free logo design to everyone and how beneficial such logo designs really are.

How They Offer Free Logo Designs?

First thing you need to understand that you are communicating with a web site that contains scripts which take action based on your choices. The companies behind these free logo design services do not have any graphic design staff online available all the time. They create a website and upload some scripts there which assist you to sign up for the free logo design service. Once you sign up they give you a selection of clip art to choose from. After that they use their automated scripts to impose your title and description on that clip art and call it a day.

There is no creativity involved; no questions asked, and no brand issues considered at all.

Pros:

Free

Cons:

There is no uniqueness in your logo so it is practically useless. In fact it would be much better if you fireup your MS Paint program and make yourself a logo on it. The one that you create on this childish paint software would be much more unique than the one you get from free design service providers. Also you need to keep in mind that these free logos could actually be very destructive as well and may cause irreparable damage to your brand identity.

How Custom Logos are offered?

When you hire a professional design company to do a custom logo design for your business this is the procedure you go through.

First of you all you get a chance to choose from thousands of custom logo design service providers scattered across the web and across the globe. During this process you see their portfolios and you get a better understanding of how your business should be presented in a logo. You tell them about your business and they assign your work to one of their in-house designers or sometimes more depending on the size and value of your project. Those designers then use their creativity and innovation to create smart ideas for your business logo. They send it to you as a draft for approval, if you don't like it you tell them what you didn't like and they redo it for you until you are satisfied. Now this logo is unique, real artists worked on it and it represents your business very well.

Article Source: Websites Melbourne

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