How to Make Your Website User-Friendly
Author: Guest
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searching for information will continue using the site only if the information is easy to locate. Otherwise, they move on to other sites where the information searched for is easily accessible.
Conversion rate is higher in business websites that are user-friendly. This is a natural outcome, as visitors searching for information will continue using the site only if the information is easy to locate. Otherwise, they move on to other sites where the information searched for is easily accessible.
There are ways to improve usability of your website. Some prominent ones are listed here.
Create a Search Box: This is a shortcut to find information for users. While creating search box, make it wide enough to display maximum text. Search box should be located on the top right corner of the website to give it visibility.
Easy navigation using Sitemap: Navigation in your website is simplified by including a Sitemap. It provides hierarchical list of web pages of your site with matching links. It is also useful for seo purposes.
Include scan option: As many users scan pages for information rather than read the entire text, enabling the option help in retaining these users.
Error messages: Instead of unclear error messages, provide self-explanatory ones to help users identify the problem easily.
Use UI controls with care: Avoid misleading UI controls that waste user's quality time and create navigational problems. An example is underlined text that is not hyperlinked.
Avoid excessive use of Javascript, AJAX and CAPTCHAs: Many users do not have Javascript installed or even if installed, not activated. For them, overuse of Javascript in the website will lead to inconsistency in the browser. CAPTCHA is useful in differentiating humans and machines. However, due to diverse languages and culture of users, it may be difficult for many to identify the code. This may dissuade visitors from using your site further.
The site content should be short and crisp with titles and subtitles. Bullets are helpful in presenting concise points. Bold, italics and underlined text draw attention to specific text. Use standard colors for hyperlinks to avert confusion. Exclude irrelevant graphics to avoid mix-up and load the page faster.
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