Websites Melbourne » Web-design-and-development » The Simplest Way to Get More From Your Website is to Understand Conversions

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The Simplest Way to Get More From Your Website is to Understand Conversions

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OK, so you have a website and you\'ve figured out how to drive traffic to it. The next thing you need to do is look at increasing your conversion rate. You need to know about this because it can easily double and triple your sales.

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Why are conversions so important on your website?

OK, so you have a website and you've figured out how to drive traffic to it. The next thing you need to do is look at increasing your conversion rate. You need to know about this because it can easily double and triple your sales. So, what exactly is a conversion you may be asking? Well a conversion is basically when you have someone by whatever means find their way to your website and take the action that you wanted them to take. It might be that your website is for your local business and the action you want someone to take when they get to your website is to simply pick up the phone and make a call. You might want them to fill out a form or leave their name and email address and get on your prospect list. Whatever the aim for your website is, when it is accomplished, this is a conversion.

Understanding this one simple concept is super powerful. Let me explain why. If say for example 100 people a day go to your website and only 2 of those people take the desired action you want them to take, then your conversion rate is 2%. It could have cost you $100 worth of advertising that day to get 100 people to your site and if tomorrow you do nothing different but spend more money on getting people to your site, your conversion rate will still be around 2%.

Now here's the magic. let's say for example you changed the headline on your site's landing page or maybe you put a strong call to action on the page. Now if the next time we test the rate at which your page is converting visitors on your site to the action you want them to take and say 5 people out of 100 take that action, then you have more than doubled the conversions without spending any extra money just by tweaking something on your website. Isn't that amazing? I guess the question you're asking now is "what else can I do to my website to increase conversions?" Well I have been very thoughtful and allowed you more tips about this in my free report. You can find it on my site.

Article Source: Websites Melbourne

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