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There is No Excuse For Not Having a Website

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By now, it\'s conventional wisdom that if you have a business, you need a website. Any arguments against this rule are simply excuses; there are so many benefits to having a website that outweigh any potential costs.

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According to a joint Nielsen Online and Webvisible survey taken last year, 44% of small businesses don't have a website. Furthermore, the survey found that 82% of consumers and small businesses find information primarily through search engines, as opposed to Yellow Pages and other sources. You would think that the latter statistic would have affected the former, but the fact is that not enough small businesses are putting effort into marketing their brands online.

By now, it's conventional wisdom that if you have a business, you need a website. Any arguments against this rule are simply excuses; there are so many benefits to having a website that outweigh any potential costs.

Benefits of a Website

1. A website makes you visible to people who are searching for you. If eight out of every 10 people are using search engines instead of Yellow Pages, doesn't it make sense for you to put yourself online? If you had a website, you could create multiple pages and target keywords (or search terms) that are relevant to your business. This lets people find you in the search results when they are searching for a specific term. For example, if you had a cookie delivery service in Austin, TX, you might want to target "cookie delivery Austin" and other similar terms. You could also submit your site to the local listings on the top search engines where the people in your community (i.e. your potential customers) could find you.

2. A professional website makes customers think professional service. Even if you aren't selling goods online, your website exists to promote your product or service. An informational website serves as a snapshot of your business that can attract potential customers. A professional website takes a bit of thought and effort to create even when using a website builder and customers will appreciate the time and effort spent on a functional resource. They will likely equate your customer service with the professionalism displayed on the page.

3. The web is your oyster! The web often levels the playing field for both small and large businesses. Often small websites can rival or surpass those created by big businesses or national chains. Your website can help you build your brand image and create a buzz online. These days, things go "viral" in a matter of seconds, and with a few clicks you can market yourself to an audience of thousands. Website = cheap and effective marketing.

4. A website lets you control your message. When people search for your business, Yelp.com shouldn't be the first result they find. Although Yelp can be a great resource, it isn't the definitive, authoritative one on your business. Your website allows you to create the proper messages for your potential clients.

5. A Facebook or MySpace page doesn't cut it. Facebook pages and MySpace pages are meant for Facebook and MySpace users. If that's all that you have, then you are excluding a large chunk of the population who don't use and aren't familiar with social networking sites. Unlike web pages, a website is accessible to all user-types. Your site can simplify the process of finding information with easy navigation and multiple pages. You can also give customers a place to contact you or provide feedback. As your business grows, your website can too. You could include e-commerce features like order forms and shopping carts; you could create forums and help pages. The sky's the limit. Facebook is great, but it can't give you that functionality because it's not a website.

Article Source: Websites Melbourne

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